Ferrari Factory Store - Massimo Iosa Ghini
Ferrari Factory Store of Serravalle Scrivia, entirely designed by Iosa Ghini Associates, is located outside McArthur Glen Outlet in Serravalle Scrivia. For the first time in the history of Ferrari Stores an entire building has been designed to accommodate the store. The building enjoys a privileged position as one of the first structures of the Outlet visible from the main parking area and access roads, for this reason it was designed with an exterior that immediately identifies it at ‘Ferrari space’.
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Comments
a mi si me gustaaaaaa.. me agrada lel uso de los materiales y el color tambien, caracteristicos de la ferrari.. me parece bien esta propuesta
c’est très mauvais ce design par rapport au contexte du projet !!! c’est un “Barbie-shop”, surtout pour le design d’intérieure! Vraiment c’est triste pour tout ce gaspillage d’effort 
@ Seif_archi: “c’est un “Barbie-Shop” >> HaHa! Perhaps that was the point? Marketing their wares as mere shiny toys for big kids?
its ugly… sorry for that, but i cant stand all the RED in feraris shops, dubai, formula etc…